Email Marketing Comparison
ConvertKit vs Klaviyo
Side-by-side comparison of ConvertKit and Klaviyo in 2026. See how they stack up on features, pricing, and ratings.
8.5
ConvertKit
Email marketing built for creators
VS
2 wins · 2 ties · 6 wins
8.5
Klaviyo
E-commerce email and SMS marketing powerhouse
Quick Verdict
Choose ConvertKit if you...
- ✓ Bloggers
- ✓ Podcasters
- ✓ Course creators
- ✓ Newsletter writers
Choose Klaviyo if you...
- ✓ E-commerce stores
- ✓ Shopify merchants
- ✓ DTC brands
Pricing Comparison
ConvertKit
Free plan available
FreeFree
- • Up to 1,000 subscribers
- • Landing pages
- • Broadcasts
Creator$15/mo
- • Automations
- • Third-party integrations
- • Free migration
Creator Pro$29/mo
- • Newsletter referral
- • Subscriber scoring
- • Advanced reporting
Klaviyo
Free plan available
FreeFree
- • 250 contacts
- • 500 emails/month
- • SMS
Email$20/mo
- • Up to 500 contacts
- • Unlimited emails
- • A/B testing
Email + SMS$35/mo
- • SMS credits
- • MMS support
- • Smart sending
Feature-by-Feature Comparison
| Feature | ConvertKit | Klaviyo |
|---|---|---|
| Free Tier | Yes (1K subs) | Yes (250 contacts) |
| Automation Builder | Visual | E-commerce flows |
| Landing Pages | Basic | Signup forms |
| A/B Testing | Subject lines | Subject, content |
| Deliverability | Excellent | Excellent |
| Templates | Minimal (text-focused) | E-commerce focused |
| Segmentation | Tag-based | Predictive analytics |
| Digital Product Sales | Built-in Commerce | Via Shopify |
| Analytics | Basic | Revenue attribution |
| API & Integrations | 90+ integrations | Shopify, WooCommerce, BigCommerce |
Ratings Breakdown
Ease of Use
ConvertKit
9
Klaviyo
7.5
Features
ConvertKit
7.5
Klaviyo
9
Value for Money
ConvertKit
8
Klaviyo
7
Customer Support
ConvertKit
8
Klaviyo
7.5
Key Limitations
ConvertKit Drawbacks
- ✗ Limited template designs
- ✗ Basic reporting
- ✗ No SMS marketing
Klaviyo Drawbacks
- ✗ Pricey at scale
- ✗ Complex for beginners
- ✗ Best with e-commerce only