Landing Page Builders Comparison

ClickFunnels vs Instapage

Side-by-side comparison of ClickFunnels and Instapage in 2026. See how they stack up on features, pricing, and ratings.

8.5

ClickFunnels

All-in-one funnel builder for marketers and entrepreneurs

VS
2 wins · 1 ties · 7 wins
8

Instapage

Enterprise landing page platform with personalization

Quick Verdict

Choose ClickFunnels if you...

  • Course creators
  • Coaches
  • Info product sellers
  • Funnel marketers

Choose Instapage if you...

  • Enterprise PPC teams
  • Agencies with big budgets
  • Ad campaign optimization

Pricing Comparison

ClickFunnels

From $147/mo

Basic$147/mo
  • 20 funnels
  • 1 domain
  • Email marketing
Pro$197/mo
  • 100 funnels
  • 3 domains
  • Affiliate management
Funnel Hacker$297/mo
  • Unlimited funnels
  • 9 domains
  • All features

Instapage

From $199/mo

Build$199/mo
  • Unlimited pages
  • Real-time collaboration
  • A/B testing
ConvertFree
  • Custom pricing
  • Personalization
  • Ad-to-page matching

Feature-by-Feature Comparison

FeatureClickFunnelsInstapage
Drag & Drop Editor
Visual editor
Pixel-perfect
Templates
Funnel templates
500+ templates
A/B Testing
Yes
Built-in
Analytics
Funnel stats
Heatmaps included
Custom Domains
Yes
Yes
Mobile Responsive
Auto-responsive
AMP pages
Integrations
Payment, email, webinar
120+ integrations
Popup Builder
Yes
No
Funnel Builder
Best-in-class
No
Page Speed
Average
Fastest (AMP)

Ratings Breakdown

Ease of Use
ClickFunnels
8
Instapage
8.5
Features
ClickFunnels
9
Instapage
8
Value for Money
ClickFunnels
6.5
Instapage
6
Customer Support
ClickFunnels
7.5
Instapage
8.5

Key Limitations

ClickFunnels Drawbacks

  • Expensive
  • Pages can be slow
  • Locked into ecosystem

Instapage Drawbacks

  • Very expensive
  • No funnel features
  • Overkill for small businesses